SOUTHERNQ BBQ Local Legend's Digital Evolution - Restaurant Advertising Solutions ┃ Emedia Rise

SouthernQ BBQ and Catering

ROAS for Thanks giving orders

0 X

Cost per lead for reservation

$ 0

Total revenue from catering orders

$ 0

Overview

SouthernQ BBQ and Catering, based in Houston, Texas, is owned by Steve and Sherice Garner. What started as a humble pit trailer outside a church evolved into a thriving brick-and-mortar restaurant, serving authentic East Texas-style barbecue to the community.

Challenge

Despite previous ad investments, SouthernQ faced several key issues:

Low Return on Ad Spend (ROAS): Their existing ad campaigns were underperforming, failing to generate substantial revenue.
Audience Engagement Issues: The creatives and targeting strategies lacked the impact needed to capture attention and convert potential customers.
Ineffective Retargeting: A lack of strong retargeting efforts meant missed opportunities to re-engage potential customers who had shown interest but hadn’t made a purchase.

Our Solution

To drive better results, Emedia Rise implemented a strategic digital marketing overhaul:

Creative Overhaul: We developed and tested multiple eye-catching creatives, including mouth-watering food photography and engaging videos that showcased the smoky, flavorful experience of SouthernQ BBQ.
Targeted Audience Segmentation: We carefully segmented audiences based on interests, behaviors, and demographics, focusing on BBQ lovers, local foodies, event planners, and Southern cuisine enthusiasts. Lookalike audiences were also created to target people similar to existing loyal customers.
Smart Retargeting Campaigns: Retargeting was leveraged to reconnect with individuals who had visited the website, engaged with social media posts, or interacted with previous ads but had not yet placed an order. These ads emphasized SouthernQ’s unique flavors, special promotions, and customer testimonials.
Campaign Optimization: By continuously analyzing campaign data, we optimized bids, placements, and budgets to scale the best-performing ads while reducing costs.

Results

11.2x ROAS: The improved strategy generated a significant return on ad spend, making the campaign highly profitable.
Higher Audience Engagement: The new creative strategy resonated with the audience, increasing engagement rates and driving more online and in-store orders.
Improved Retargeting Efficiency: The enhanced retargeting efforts successfully brought back potential customers, leading to a substantial boost in conversion rates.
Through a combination of powerful storytelling, audience targeting, and data-driven optimizations, Emedia Rise transformed SouthernQ BBQ’s digital marketing performance, helping them attract more customers and increase revenue.

Ad Spend: $63,000

Revenue Generated: $705,000

ROAS: 11.19X

cost per lead for reservation: $35

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SouthernQ BBQ and Catering

Overview

Challenge

Our Solution

Results

Jōji Box

Wolfgang Puck Catering

Salerno's Pizza

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