NABBY'S RESTAURANT & CATERING Legacy Restaurant's Digital Transformation - Restaurant Advertising Solutions ┃ Emedia Rise

NABBY'S RESTAURANT & CATERING

Ad Spend

$ 0

Revenue

$ 0

ROAS

0 X

CPA

$ 0

Summary

Nabby’s Restaurant & Catering, located in Plainfield, Illinois, is a family-owned establishment founded in 1978 by Paul Hamiti and his family. With over four decades of service, Nabby’s has built a strong reputation for quality food and hospitality, earning notable recognition, including a commendation from the Illinois House of Representatives on its 40th anniversary. Alongside a diverse menu, the restaurant also provides catering services to the local community.

Challenge

Despite running Facebook Ads, Nabby’s was not achieving the desired results. Their challenges included:

Underperforming Ad Creatives: Existing ads were not effectively engaging their target audience.
High Cost Per Acquisition (CPA): The rising cost of acquiring customers was cutting into profitability.
Scaling Challenges: The restaurant needed to grow its online orders and catering business while maintaining a strong return on ad spend (ROAS).

Our Solution

To address these issues, Emedia Rise implemented a strategic approach to maximize results:

Funnel Optimization: We restructured the customer journey to improve website navigation and streamline the online ordering process, making it easier for customers to place orders or inquire about catering services.
Creative Testing: We designed and tested multiple ad variations, including high-quality food photography, and engaging copy. This helped us identify the most compelling ads that resonated with potential customers.
Audience Segmentation: We built highly targeted audience segments, including lookalike audiences based on previous customers and interest-based targeting focused on local food lovers, event planners, and catering prospects.
Retargeting Campaigns: We launched strategic retargeting ads to re-engage users who had visited the website or interacted with previous ads but had not yet made a purchase. These ads highlighted customer reviews, special promotions, and urgency-driven messaging to encourage conversions.
Campaign Optimization: By continuously monitoring key performance metrics—such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA)—we made real-time adjustments to ensure maximum budget efficiency and profitability.

Results

To address these issues, Emedia Rise implemented a strategic approach to maximize results:

7.1x ROAS: A highly profitable return on ad spends, driving significant revenue growth.
Higher Conversion Rates: The improved funnel and retargeting strategy led to a surge in online orders and catering inquiries.
Cost Efficiency: Optimized ad performance resulted in lower acquisition costs, making each ad dollar more valuable.
Through data-driven advertising and a refined marketing strategy, Emedia Rise helped Nabby’s Restaurant & Catering elevate its digital presence, attract more customers, and increase profitability.

Ad Spend: $6,799.34

Revenue Generated: $48,276

ROAS: 7.1X

Cost Per Acquisition (CPA): $12.18

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