In 2023, The Dinex Group expanded its Michelin-starred Jōji experience by launching Jōji Box, a high-end takeout and delivery concept. Inspired by the exclusivity of its 10-seat Omakase counter near Grand Central Station, Jōji Box aimed to bring the artistry of fine dining to a wider audience—without compromising quality.
While Jōji Restaurant thrived with full bookings, The Dinex Group struggled to capture the Midtown office lunch crowd. The challenge was two fold:
To overcome these hurdles, Emedia Rise LLC developed a tailored digital marketing strategy that elevated Jōji Box’s brand identity, awareness, and customer engagement.
Our Approach:
The Impact: Growth Beyond Expectations
Our strategic efforts led to remarkable business growth:
Instagram Explosion – Followers skyrocketed by 500%, building a loyal digital audience.
Instead of seeing its location as an obstacle, we turned it into an exclusive selling point. The phrase “hidden under Grand Central” became an integral part of Jōji Box’s identity, sparking intrigue and creating a seamless experience for customers picking up their orders.
By blending strategic branding, digital engagement, and precision-targeted advertising, Jōji Box successfully redefined fine dining for the modern, on-the-go customer—proving that luxury and convenience can indeed go hand in hand.
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